VIP Pet Food & Products – Privacy Policy

Last updated: August 8, 2025

1. Introduction

VIP Pet Food & Products LLC (“VIP,” “we,” “our,” or “us”) values your trust and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, purchase products, subscribe to our services, or interact with us in any way.

We operate only within the United States and do not offer international sales or shipping. This Privacy Policy complies with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and similar state privacy laws in Virginia, Colorado, Connecticut, and Utah.

2. Scope

This Privacy Policy applies to information collected through:
- Our website and online store.
- Customer service communications (phone, email, SMS).
- In-person events or promotions within the U.S.
- Subscription sign-ups, pet profile quizzes, and other interactive features.

It does not apply to third-party websites linked from our site.

3. Categories of Personal Information We Collect

The types of personal information we collect depend on your interactions with us. Under U.S. privacy laws, the categories include:

A. Identifiers: Name, billing/shipping address, phone number, email address, account username, password, IP address, and pet details.
B. Sensitive Personal Information: Payment card details and account login credentials.
C. Commercial Information: Order history, subscription preferences, shopping behavior.
D. Internet or Other Electronic Network Activity: Browsing history, search history, device information, cookies, IP geolocation.
E. Geolocation Data: Non-precise location info.
F. Profile Information: Pet dietary preferences, quiz results.
G. Customer Support Data: Communications with customer service.

4. How We Collect Information

We collect information:
- Directly from you when you make a purchase, sign up for a subscription, or contact us.
- Automatically via cookies, pixels, and analytics.
- From third parties, such as payment processors, shipping providers, and marketing partners.

5. How We Use Your Information

We use your personal information to:
1. Process and deliver orders.
2. Create and maintain your account.
3. Customize your pet’s meal plan.
4. Communicate updates, promotions, and policy changes.
5. Improve our website, products, and customer experience.
6. Detect and prevent fraud.
7. Comply with legal obligations.

6. How We Share Your Information

We do not sell your personal information. We may share data with:
- Service Providers: Payment processors, shipping carriers, subscription platforms.
- Marketing Partners: For targeted ads (opt-out available).
- Legal Authorities: If required by law.
- Business Transfers: In a merger, acquisition, or sale of assets.

7. Cookies & Tracking Technologies

We use:
- Essential Cookies: For site functionality.
- Analytics Cookies: Google Analytics, session replay tools.
- Advertising Cookies: For personalized ads.
You can manage cookies via browser settings.

8. Your Privacy Rights by State

California (CCPA/CPRA): Rights to know, access, delete, correct, opt-out, and non-discrimination.
Virginia, Colorado, Connecticut, Utah: Rights to access, correct, delete, opt-out of targeted ads, and data portability.

9. Submitting a Privacy Rights Request

You can exercise your rights by emailing support@vippetfoodproducts.com or calling 945-347-3669.
We may require verification of identity. Authorized agents must provide proof of representation.

10. Data Security & Retention

We use reasonable safeguards to protect your data. We retain information only as long as necessary for business or legal purposes.

11. Marketing Preferences

Email: Click 'unsubscribe' in promotional emails.
SMS: Reply 'STOP' to unsubscribe.
Phone Calls: Request removal from call lists.

12. Children’s Privacy

We do not knowingly collect data from individuals under 16 years old. If discovered, it will be deleted. If you become aware that a profile has been crested for someone under 16—whether by mistake or otherwise—you are responsible for promptly deleting that profile from our system, or requesting that we do so.

13. Changes to This Policy

We may update this Privacy Policy periodically. The 'Last Updated' date will reflect changes.

14. Your Responsibility

By subscribing or ordering from the website it is your responsibility to review the outlined policy for updates and changes to the policy as they will be made public by clicking the “Privacy Policy”.

15. Contact Us

VIP Pet Food & Products LLC
Email: support@vippetfoodproducts.com
Phone: 945-347-3669
Mailing Address: 445 E FM 1382 PMB 3615 Cedar Hill, TX 75104